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Expansion : Range or Domain

Expansion and scaling up are some of the very important strategic points which a venture has to plan from the level zero. Planning and developing a growth strategy to develop new markets and expand your venture before your current market flattens will not only help your business survive through tough times, it could also give you considerable edge over the competetion. This Panel Discussion will take you through some of the easy-to-follow steps on market expansion strategy.

Expectations from the Panel
1. What is the right time to venture into new markets considering various sectors.
2. Issues related to opportunity between capital asset for new market and investing in current market
3. Different types of new markets

• Same target group, new geographic area
• New target group , same geographic area
• New Target group, new geographic area

4. How Expansion Strategies impact the overall working of a venture.
5. How does the presence of a competitor affect the market expansion strategy.

Panelists
Mr Subinder Khurana
(President, Market Rx India)

Mr. Siraj Dhanani
(CEO, PharmARC solutions)

Mr Tapan Gandhi
(President , Forward Thinking)

Mr. Jayprakash Gupta
(CEO, The Loot Stores)