Unorthodox Marketing

This panel discussion throws light on unorthodox but effective and cheap ways of marketing. In todays world of cut-throat competition firms have to come out of the orthodox ways and look to new and different avenues for marketing. We can see various examples in day today life. This strategies ,when applied, have outperformed the normal strategies. This session will let you explore alternative strategies and evolve from the orthodox ones. After this marketing will not be barrier.

Major expectations from this session

• Importance of marketing in a different way in today’s world
• Description of some of the techniques used
• Guerrilla marketing
• Experiential marketing
• Viral Marketing
• Other methods
• Application in marketing for start-up businesses.
• Examples of success stories